Leader in Change Q2 Quarterly Insights
- martechgenie
- May 1
- 2 min read
🌟 Certified & Ready to Scale: Leader in Change Achieves WBE & WOSB StatusWe’re proud to announce that Leader in Change has received national certification as a Women’s Business Enterprise (WBE) and Women-Owned Small Business (WOSB). This milestone, awarded by the Women’s Business Enterprise National Council (WBENC), reinforces our commitment to values-driven partnerships and opens new opportunities to work with organizations that prioritize supplier diversity. “Receiving the woman-owned business certification is more than a milestone — it’s a statement,” says Founder Elise Ghebremichael. This certification positions us to expand our impact in both private and public sectors—partnering with more companies committed to equity, innovation, and meaningful transformation. 🔗[Read the Full Press Release]
⚡ The New Rules of Change Management: Why Generational Shifts Matter The workforce is evolving—and traditional change playbooks aren’t keeping up. In one of our LinkedIn posts, we broke down how expectations have shifted, especially with Gen Z entering the workplace in full force: 📌 Then vs. Now: Tell & Train → Co-Create & Respond Loyalty & Stability → Impact & Authenticity Change is a Project → Change is a Mindset Modern change management isn’t about one-size-fits-all training. It’s about listening, designing with—not for—your people, and showing real progress in real time.
🚧 Reframing Resistance: It's Not Always What You Think According to Prosci, resistance isn’t the enemy of change—it’s a signal. When employees push back, it’s often not because they’re unwilling to change, but because the change process hasn’t addressed their concerns, needs, or context. Prosci’s research-based guidance offers a better way forward: ✔ Engage Early – Resistance is often reduced when stakeholders are involved from the start. Early engagement builds trust and ownership. ✔ Communicate with Empathy – Employees want clarity, not corporate speak. Open, transparent dialogue makes change feel less like a mandate and more like a movement. ✔ Keep Feedback Loops Active – Ongoing feedback helps you respond in real time—before disengagement takes hold. By shifting how we view and manage resistance, organizations can unlock greater adoption, resilience, and performance. 🔗 Read the Full Article by Prosci
🎥 Video Spotlight: What is OCM? Change Management isn’t just a checkbox—it’s a discipline that drives results when done right. In this short video, Elise Ghebremichael breaks down what Organizational Change Management (OCM) really means—and why every successful transformation depends on it. |







